Most small to moderate sized businesses have a plan, but few have a definable strategy. Which is somewhat like having a map without a destination in mind. Developing a strategy provides an over arching framework against which all business decisions, actions, culture, HR, marketing and client service is projected.
One of the best feelings in our work is when a new patient answers the question, ‘Why have you come to see me?’ with ‘Because I was told you are the best’. This has two great benefits, firstly my ego gets a stroke (although my wife may suggest this is neither a benefit nor necessary), […]