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Business

Do Patients ‘Shop’ online?

When I first contemplated a website for my physiotherapy clinic around 6 or 7 years ago, I was yet to be convinced my potential clients would locate me using an impersonal, electronic, new-fangled gadget.   Much has changed, including my opinion.  Your web page is now the most powerful window into your business for current and […]

It’s a Shame the Basics aren’t more Exciting

Are you the kind of person who likes to get to the exciting bits quickly?  I don’t mean fast forwarding a DVD or leaping ahead in a book to see what is coming up (or perhaps you like that too), I mean do you get bored doing the basics.  Of anything.  Whether you are learning […]

Is Your Business Stable?

One of my sons, Jon, is completing a bachelor degree in circus.  True.  Swinburne University in Melbourne houses the National Institute of Circus Arts in a fabulous modern training facility.  How fabulous to be able to gain a degree in a performing art as esoteric as Circus.   Modern circus is full of spectacular physical stunts, acts, […]

Survival of the Best Fit

Charles Darwin is often misquoted as saying evolution is the survival of the fittest.  Not quite true.  He actually said ‘It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.’  In other words, the creatures most suited to the current environment will be advantaged […]

Easing the Pain of Selling

One of the most difficult concepts for health and fitness professionals is to consider themselves as ‘sales people’.  Their training and predisposition to help people achieve recovery, health or new goals is an overwhelming drive.  Selling is completely underwhelming and often seems at odds with the notion of ‘helping people’.  After struggling with this conflict […]

Seven Deadly Sins

While in London recently, I was asked to make a business presentation to a group of private practice physiotherapists who are part of the Physio First network.  I was happy to share with them, as I believe the stronger our profession becomes in business the better it will be for clients, employees and owners. This […]

Protected: Business Building Slide Presentation

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The Ultimate Time Saver in the Clinic

  Whether you are a physiotherapist, massage therapist, chiropractor or naturopath I have a foolproof system to gain you up to 30 minutes extra free time per day!  That’s two and half hours per week or almost an extra week per year!  An extra week to do the things you want to do.  To fill […]

Are You Available?

When I was running a busy physiotherapy clinic, carrying a full clincal load plus admin, plus preparing conference presentations, university lectures and researching/writing academic papers or book chapters my work days were pretty much full on. A bit like the analogy of time management where you consider your day is an empty bucket and you ‘fill’ […]

The Danger of Knowing

I wonder if we ever really know as much as we think we do.   A recent article in Spine (1)  looked at GPs with a self described special interest in musculoskeletal or occupational health medicine and their management of patients with low back pain.  The conclusion drawn by the Australian investigators was, ‘A special interest in […]